Not everyone is buying Skechers.
info@playthegamewell.com
(781) 438-5101
Our Audience
Games People Play's podcast reaches adults ages 35+ with a core demographic of men between ages 45-59. Our audience is made up of the sports fan who loves nostalgia, they have fond memories for the classic athletes and the games they played in. These are the diehards who travel to different sports museums and exhibits, collectors, and attend sports fantasy camps for their favorite teams.
This is a demographic that is largely underserved, however they have the net worth and disposable income to purchase a variety of goods and services.
Let the Games People Play team create a strategic partnership for you that will engage this hard to reach male 35+ demographic.
Podcast Facts and Information
“A podcast is an on-demand audio content series - you can listen to it when you want, where you want, and how you want.”
Podcast Listening Habits
90% of podcast listening is done at home
64% listen while driving
Podcast listeners subscribe to an average of 6 shows
Podcast listeners listen to an average of 7 different shows per week
93% listen to all or most of each episode
Podcast listening on a computer went up from 29% to 31%
19% of listeners increase the speed
65% of monthly podcast listeners have been listening for less than 3 years
Comedy, education, and news are the most popular podcasting genres.
Podcast Advertising Stats
81% of podcast listeners pay attention to podcast ads
63% say they sometimes or always ignore TV commercials
66% sometimes or always ignore digital ads
61% sometimes or always ignore billboards
59% sometimes or always ignore radio commercials
60% of podcast listeners have bought something from a podcast ad
72% of people who have listened to a podcast for four or more years have made a purchase
54% are more likely to consider the brand advertised (only 7% are less likely)
90% of podcast listening is done at home
Source: Podcasthosting.org
